Automation can extend attention and organise evidence. It cannot inherit editorial responsibility.
Automated publishingNot permittedHuman accountabilityAlways requiredSynthetic mediaLabelled where used On this pagePrinciple 01Permitted assistance 02Prohibited uses 03TalkAbout Live 04Disclosure 05TalkAbout may use machine-learning and generative systems to detect patterns, transcribe material, organise documents, suggest metadata, support research and improve product experiences. A named team remains responsible for every editorial, research and commercial output.
Live ingests and clusters feeds, identifies topic connections and calculates movement indicators. These are discovery signals, not statements of truth, endorsement, investment advice or representative public opinion.
Every signal experience should expose its source context, time window and an explanation of why it is moving. Organic index calculations do not use advertising spend or sponsor status.
We disclose material uses of synthetic media or generation where the audience could otherwise misunderstand how an output was made. Assisted workflows that do not alter the substance—such as spell-checking—do not normally require an individual label.
Errors caused or amplified by automation are corrected under the same corrections standard as any other error. This policy is reviewed as tools, risks and audience expectations change.